noise, vibration, fumes), and this may still require demonstration via CFD or noise modelling.

Only three weeks ago I was involved in a webinar and I remember saying “Design to Value represents an ‘and’ rather than an ‘or’…”.The reason why it seems so hard to take choices which will protect us in the longer term is that we believe that to do so will lessen or lives, our livelihoods, our success in the short term.

We feel we have strived hard to get what we have, companies and investors have got used to the revenues generated, we have all benefitted from the growth of technology and cheap energy and the offer on the table seems to involve us giving these things up; the ‘OR’ feels oppressive.. What flooded into my mind then were the many examples, some experienced personally and some simply read about, that have demonstrated that we can have our cake AND eat it.May be its not exactly the same cake, but just as, or even more delicious.The idea of Exquisite Design captures, exactly, this concept.

There are solutions and choices out there that can protect and repair and restore the ecosystem; and deliver fantastic experiences and deliver financial returns.There are ‘ANDs’ the job of everybody is to find them..

The design to value approach, at its heart, is based upon the belief that there are many, many ‘ands’.

The range of value drivers from financial, aesthetic, socio-environmental and processual demonstrate the breadth of belief and aspiration.In terms of maximising value, we must also address the reality that at present, the majority of an architect or designer’s time is spent documenting ideas, whereas in actuality, it is the creation of the idea in the first place which is the most value-adding element.

One benefit of standardising components and adopting a P-DfMA approach is that we can document the rules around those components.This in turn means we’re able to automate the design process (to a certain level), or certainly automate the production of the BIM model.. Standardising components and digitising workflows enables architects and designers to spend more time generating ideas and better designs, more time performing simulation and testing.

Once the optimal design for a site is decided upon, the digital model, already aware of the required mechanical electrical components, wall types, doors, structural components and so on, is able to generate a LOD 400 bill of materials quality BIM model very quickly.. It’s worth stressing that using modern methods of construction in this way doesn’t mean taking jobs away from people.There’s so much to be designed!